So many people say you can’t get great quality photos from your iOS device. Why would you want to use that instead of a real camera? Well these devices and many like them, including the Nokia 1020, are real cameras and take amazing pictures and video. With the help of apps they can let you do amazing things and be creative. That is great and exciting. I am sick of people saying mobile devices are worthless as cameras. ┬áRealize the device is a tool. It’s just the camera, and maybe editing system here too, but you need a lot more then the camera to do a shoot. You need support equipment and that doesn’t change much.online direct lender payday loans

But people need to stop and think for a second. It’s time to start treating these devices just like real cameras. There are things you need to do to optimize the experience. The first is to stabilize your shots. Shaky video never looks good. But you wouldn’t expect to get steady video from a pro video camera, prosumer video camera or handy cam without a tripod or monopod so why would you expect to from an iPhone or iPad. The answer is simple use a stabilizing device like a tripod or mono pod. this is super important, especially if you are shooting for any period of time. Professionals always do this. Handheld shots in TV shows and movies are usually actually shot with a steadi cam rig or now even more increasingly a gimbal.

The next thing and this is super important is make sure you get great audio. Professionals don’t shoot video with the onboard camera mic and expect to use it. Neither should you. Pick up a good microphone like the MXL mm130 kit or an audio solution that works for your project. Bad audio is worse for audiences then bad video. People will actually watch bad video (audiences loved the Blair Witch Project- just one of many examples). But give people bad video and they won’t give you more then a minute of their attention. Don’t believe me, check out the documentaries on Netflix. Even Gasland an HBO video made on a shaky handycam has good audio.

Make sure you have sufficient lighting. This is key. While most people seem to think amazing video and photos happen without artificial light this is hardly the case. Even if your shooting on the beach in Hawaii or the Caribbean (in those cases they either use artifical light to help the subjects from being dark or they use reflectors or devices that cut the light). So get a lighting kit or an on camera light, reflectors too. This will all depend on your situation and the look you are going for. Learn a little about lighting.

Sliders, Dollys and Cranes: Don’t be afraid to use these devices to create movement. These devices are how filmakers make moves. People always say just zoom or just pan. But thats not how the professionals do it. So use these tools like the aviator pocket crane or the edel krone slider to get the job done and make your project more professional. In a lot of situations like shooting product shots you can use the iPhones high speed ability to shoot these kinds of shots at 120fps which will give you stunning graceful movements when played at normal (slowed down) speed.

Just like anything else you have to know the equipment inside and out. So learn it, practice with it, try different things. There are times where you will need to beat or trick the system or work with it. Other times you will need to use an amaizng app like Filmic Pro or Stop Motion or an app to add a look or filter. Maybe its an app like videolicious to speed your workflow or Touchcast to add viewer engagement. Get familiar with them and work on them time and time again. Practice, practice, practice so you know what your doing.

To that end, planning your shoot is paramount. Unless your doing ┬ájournalism, where you don’t usually know what your shooting until you arrive, planning is the most important thing you can do. You need to know what your shooting, what scenes or shots you need. What the location will look like and what challenges it will present. You need to know your clients expectations and your own. You need to know what gear to bring and what is and isn’t possible. By the way this means bringing extra batteries (mophies or whatever), extra gear and planning for all contingencies.

iOS devices are my favorite of the mobile devices to shoot on. However they don’t have unlimited memory. So make sure your device is lean and be ready to dump footage regularly. This is not something that should be strange to anyone. No matter what camera you use or what device this is common practice these days as the quality and codes create size hungry files. Personally if your going to use your iOS device to shoot buy the biggest capacity. I just got a 128GB iPad Air.

Lenses: One note – so far I haven’t found lenses that make the mobile device shooting experience better. Usually glass is everything but thats not the case here. Not yet anyway. So don’t waste your time or your money on lenses. Not yet anyway.

Follow these steps and your shoot will be a success. Mobile devices are great because they speed the work flow and bring down a lot of labor and other costs. But you still need to treat them right to get the most out of them. Don’t sell the shoot or yourself or even your client short by not taking the shoot itself seriously enough.